{"id":1953,"date":"2026-03-23T18:14:04","date_gmt":"2026-03-23T18:14:04","guid":{"rendered":"https:\/\/branding.cogop.org\/identidad-de-la-marca\/"},"modified":"2026-06-10T14:01:22","modified_gmt":"2026-06-10T14:01:22","slug":"identidad-de-la-marca","status":"publish","type":"page","link":"https:\/\/branding.cogop.org\/es\/identidad-de-la-marca\/","title":{"rendered":"Identidad de la marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1953\" class=\"elementor elementor-1953 elementor-171\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9718af e-flex e-con-boxed e-con e-parent\" data-id=\"3d9718af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7b4125 elementor-widget elementor-widget-heading\" data-id=\"6c7b4125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identidad de la marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ae877b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"43ae877b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La identidad de marca presentada establece un sistema claro y unificado que transmite de manera coherente la misi\u00f3n, los valores y la presencia de la Iglesia de Dios de la Profec\u00eda en todos los contextos.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564edf7 e-flex e-con-boxed e-con e-parent\" data-id=\"564edf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-203724c e-con-full e-flex e-con e-child\" data-id=\"203724c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b447ce1 e-con-full e-flex e-con e-child\" data-id=\"7b447ce1\" data-element_type=\"container\" data-e-type=\"container\" id=\"vision\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c0068a elementor-widget elementor-widget-heading\" data-id=\"32c0068a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra visi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ba83b elementor-widget elementor-widget-text-editor\" data-id=\"50ba83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reconciliar al mundo con Cristo por medio del poder del Esp\u00edritu Santo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e81ad8a e-con-full e-flex e-con e-child\" data-id=\"3e81ad8a\" data-element_type=\"container\" data-e-type=\"container\" id=\"mission\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28df45a7 elementor-widget elementor-widget-heading\" data-id=\"28df45a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra misi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea13f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ea13f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Iglesia de Dios de la Profec\u00eda ser\u00e1 un movimiento que exalte a Cristo, procure la santidad, est\u00e9 lleno del Esp\u00edritu, est\u00e9 abierto a todas las naciones, sea hacedor de disc\u00edpulos, establecedor de iglesias y sienta gran pasi\u00f3n por la uni\u00f3n cristiana.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12cc42b5 e-con-full e-flex e-con e-child\" data-id=\"12cc42b5\" data-element_type=\"container\" data-e-type=\"container\" id=\"brand-tone\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b592be7 e-con-full e-grid e-con e-child\" data-id=\"7b592be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30897def elementor-widget elementor-widget-heading\" data-id=\"30897def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tonalidad de la marca<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fcb9f64 e-con-full e-flex e-con e-child\" data-id=\"6fcb9f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c512fe elementor-widget elementor-widget-text-editor\" data-id=\"38c512fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estas normas le dan forma a la voz de la Iglesia de Dios de la Profec\u00eda a trav\u00e9s de todas sus comunicaciones, asegur\u00e1ndose de que el mensaje refleje nuestra misi\u00f3n centrada en Cristo con afecto, claridad y autoridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ddb9c elementor-widget elementor-widget-heading\" data-id=\"c8ddb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Los atributos centrales de la tonalidad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cd1099 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"77cd1099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Es invitadora y afectuosa: Utilice frases como \u201c\u00danase a nosotros\u201d, y \u201cCon\u00e9ctese con nuestra familia mundial\u201d para recibir a todos en oraci\u00f3n, misi\u00f3n y sentido de pertenencia.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enfocada en la misi\u00f3n y empoderamiento: resalte vivir \u201cen la misi\u00f3n\u201d, cumpliendo con el llamado de Dios y proveyendo identidad\/prop\u00f3sito, como los recursos de 21 d\u00edas de oraci\u00f3n y el curso oficial de membres\u00eda.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Es espiritualmente intr\u00e9pida y a la vez humilde: Transmita valor en fe (\u201cserm\u00f3n poderoso\u201d, \u201cmensaje eterno\u201d) mientras apunta hacia la obediencia, la unidad y el poder del Esp\u00edritu Santo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f075a1b elementor-widget elementor-widget-heading\" data-id=\"f075a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Caracter\u00edsticas de la voz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce5454 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dce5454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clara y accesible: Mantenga un lenguaje sencillo, directo y estimulador para todas las edades y culturas, con oraciones cortas y llamados a tomar acci\u00f3n, como por ejemplo: \u201cdescargue\u201d, \u201cexplore\u201d y \u201cescuche ahora\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lleno de gozo y esperanza: Ponga \u00e9nfasis en la conexi\u00f3n mundial (\u201cNuestra iglesia alrededor del mundo\u201d), ayuda pr\u00e1ctica (devocionales, gu\u00edas), y estimule por medio de p\u00f3dcast y eventos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Personal y relacional: Para promover un sentido de lazos familiares, use frases como \u201cnosotros\u201d, \u201csu iglesia local\u201d y l\u00edderes como el \u201cobispo (nombre)\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92d328e e-flex e-con-boxed e-con e-parent\" data-id=\"92d328e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c65e455 e-con-full e-flex e-con e-child\" data-id=\"c65e455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-867730b e-con-full e-flex e-con e-child\" data-id=\"867730b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/branding.cogop.org\/es\/introduccion\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1adea9c elementor-position-block-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1adea9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,128a8,8,0,0,1-8,8H59.31l58.35,58.34a8,8,0,0,1-11.32,11.32l-72-72a8,8,0,0,1,0-11.32l72-72a8,8,0,0,1,11.32,11.32L59.31,120H216A8,8,0,0,1,224,128Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIntroducci\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-0d58430 e-con-full e-flex e-con e-child\" data-id=\"0d58430\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/branding.cogop.org\/es\/identidad-visual\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ee476 elementor-position-block-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"13ee476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M221.66,133.66l-72,72a8,8,0,0,1-11.32-11.32L196.69,136H40a8,8,0,0,1,0-16H196.69L138.34,61.66a8,8,0,0,1,11.32-11.32l72,72A8,8,0,0,1,221.66,133.66Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIdentidad visual\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identidad de la marca La identidad de marca presentada establece un sistema claro y unificado que transmite de manera coherente la misi\u00f3n, los valores y la presencia de la Iglesia de Dios de la Profec\u00eda en todos los contextos. Nuestra visi\u00f3n Reconciliar al mundo con Cristo por medio del poder del Esp\u00edritu Santo. Nuestra misi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1953","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidad de la marca | Brand Guidelines - Church of God of Prophecy<\/title>\n<meta name=\"description\" content=\"Explore la identidad de la marca de la Iglesia de Dios de la Profec\u00eda, incluyendo su visi\u00f3n, misi\u00f3n, tonalidad y principios para una comunicaci\u00f3n clara y consistente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding.cogop.org\/es\/identidad-de-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad de la marca | Normas sobre c\u00f3mo promover nuestra marca\" \/>\n<meta property=\"og:description\" content=\"Explore la identidad de la marca de la Iglesia de Dios de la Profec\u00eda, incluyendo su visi\u00f3n, misi\u00f3n, tonalidad y principios para una comunicaci\u00f3n clara y coherente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding.cogop.org\/es\/identidad-de-la-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Guidelines - 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