{"id":2485,"date":"2026-03-23T18:14:04","date_gmt":"2026-03-23T18:14:04","guid":{"rendered":"https:\/\/branding.cogop.org\/brand-identity\/"},"modified":"2026-06-08T23:09:21","modified_gmt":"2026-06-08T23:09:21","slug":"identidade-da-marca","status":"publish","type":"page","link":"https:\/\/branding.cogop.org\/pt\/identidade-da-marca\/","title":{"rendered":"Identidade da marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2485\" class=\"elementor elementor-2485 elementor-171\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9718af e-flex e-con-boxed e-con e-parent\" data-id=\"3d9718af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7b4125 elementor-widget elementor-widget-heading\" data-id=\"6c7b4125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identidade da marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ae877b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"43ae877b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A identidade visual apresentada estabelece um sistema claro e unificado que comunica de forma consistente a miss\u00e3o, os valores e a presen\u00e7a da Igreja de Deus da Profecia em todos os contextos.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564edf7 e-flex e-con-boxed e-con e-parent\" data-id=\"564edf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-203724c e-con-full e-flex e-con e-child\" data-id=\"203724c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b447ce1 e-con-full e-flex e-con e-child\" data-id=\"7b447ce1\" data-element_type=\"container\" data-e-type=\"container\" id=\"vision\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c0068a elementor-widget elementor-widget-heading\" data-id=\"32c0068a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nopssa vis\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ba83b elementor-widget elementor-widget-text-editor\" data-id=\"50ba83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reconciliar o mundo com Cristo atrav\u00e9s do poder do Esp\u00edrito Santo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e81ad8a e-con-full e-flex e-con e-child\" data-id=\"3e81ad8a\" data-element_type=\"container\" data-e-type=\"container\" id=\"mission\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28df45a7 elementor-widget elementor-widget-heading\" data-id=\"28df45a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nossa Miss\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea13f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ea13f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Igreja de Deus da Profecia \u00e9 um movimento que exalta a Cristo, de santidade, cheio do Esp\u00edrito, de todas as na\u00e7\u00f5es, que forma disc\u00edpulos, de planta\u00e7\u00e3o de igrejas com paix\u00e3o pela uni\u00e3o dos crist\u00e3os.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12cc42b5 e-con-full e-flex e-con e-child\" data-id=\"12cc42b5\" data-element_type=\"container\" data-e-type=\"container\" id=\"brand-tone\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b592be7 e-con-full e-grid e-con e-child\" data-id=\"7b592be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30897def elementor-widget elementor-widget-heading\" data-id=\"30897def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tom da marca<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fcb9f64 e-con-full e-flex e-con e-child\" data-id=\"6fcb9f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c512fe elementor-widget elementor-widget-text-editor\" data-id=\"38c512fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estas diretrizes definem a voz da Igreja de Deus da Profecia em todas as comunica\u00e7\u00f5es, garantindo que as mensagens reflitam nossa miss\u00e3o centrada em Cristo com cordialidade, clareza e autoridade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ddb9c elementor-widget elementor-widget-heading\" data-id=\"c8ddb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Atributos essenciais do tom<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cd1099 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"77cd1099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Convidativo e cordial: Use frases como \u201cJunte-se a n\u00f3s\u201d, \u201cN\u00f3s o convidamos\u201d e \u201cConecte-se com sua fam\u00edlia global\u201d para acolher a todos na ora\u00e7\u00e3o, nas miss\u00f5es e no sentimento de pertencimento.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Focado na miss\u00e3o e empoderamento: Destaque o viver \u201cNa Miss\u00e3o\u201d, o cumprimento do chamado de Deus e a oferta de identidade\/prop\u00f3sito, como nos recursos \u201c21 Dias de Ora\u00e7\u00e3o\u201d e \u201cCurso de Membresia\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Espiritualmente ousado, mas humilde: Transmita ousadia na f\u00e9 (\u201cserm\u00e3o poderoso\u201d, \u201cmensagem atemporal\u201d) ao mesmo tempo em que aponta para a obedi\u00eancia, a unidade e o poder do Esp\u00edrito Santo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f075a1b elementor-widget elementor-widget-heading\" data-id=\"f075a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Caracter\u00edsticas da voz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce5454 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dce5454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clara e acess\u00edvel: Mantenha a linguagem simples, direta e encorajadora para todas as idades e culturas, com frases curtas e chamadas \u00e0 a\u00e7\u00e3o como \u201cDownload\u201d, \u201cExplore\u201d e \u201cOu\u00e7a agora\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Alegre e esperan\u00e7osa: Enfatize a conex\u00e3o global (\u201cNossa Igreja ao redor do mundo\u201d), ajuda pr\u00e1tica (devocionais, guias) e encorajamento por meio de podcasts e eventos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pessoal e relacional: Utilize express\u00f5es como \u00abn\u00f3s\u00bb, \u00aba vossa igreja local\u00bb e refer\u00eancias a l\u00edderes como \u00abBispo [Nome]\u00bb para promover la\u00e7os familiares.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92d328e e-flex e-con-boxed e-con e-parent\" data-id=\"92d328e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c65e455 e-con-full e-flex e-con e-child\" data-id=\"c65e455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-867730b e-con-full e-flex e-con e-child\" data-id=\"867730b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/branding.cogop.org\/pt\/introducao\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1adea9c elementor-position-block-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1adea9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,128a8,8,0,0,1-8,8H59.31l58.35,58.34a8,8,0,0,1-11.32,11.32l-72-72a8,8,0,0,1,0-11.32l72-72a8,8,0,0,1,11.32,11.32L59.31,120H216A8,8,0,0,1,224,128Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIntrodu\u00e7\u00e3o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-0d58430 e-con-full e-flex e-con e-child\" data-id=\"0d58430\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/branding.cogop.org\/pt\/identidade-visual\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ee476 elementor-position-block-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"13ee476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M221.66,133.66l-72,72a8,8,0,0,1-11.32-11.32L196.69,136H40a8,8,0,0,1,0-16H196.69L138.34,61.66a8,8,0,0,1,11.32-11.32l72,72A8,8,0,0,1,221.66,133.66Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIdentidade visual\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identidade da marca A identidade visual apresentada estabelece um sistema claro e unificado que comunica de forma consistente a miss\u00e3o, os valores e a presen\u00e7a da Igreja de Deus da Profecia em todos os contextos. Nopssa vis\u00e3o Reconciliar o mundo com Cristo atrav\u00e9s do poder do Esp\u00edrito Santo Nossa Miss\u00e3o A Igreja de Deus da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2485","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidade da marca | Brand Guidelines - Church of God of Prophecy<\/title>\n<meta name=\"description\" content=\"Explore the Church of God of Prophecy brand identity, including its vision, mission, tone, and principles for clear, consistent communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding.cogop.org\/pt\/identidade-da-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity | COGOP Brand Guidelines\" \/>\n<meta property=\"og:description\" content=\"Explore the Church of God of Prophecy brand identity, including its vision, mission, tone, and principles for clear, consistent communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding.cogop.org\/pt\/identidade-da-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Guidelines - 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