Brand Identity
The presented brand identity establishes a clear and unified system that consistently communicates the mission, values, and presence of the Church of God of Prophecy across every context.
Our Vision
Reconciling the world to Christ through the power of the Holy Spirit
Our Mission
The Church of God of Prophecy is a Christ-exalting, holiness, Spirit-filled, all-nations, disciple-making, church-planting movement with a passion for Christian union.
Brand Tone
These guidelines shape the Church of God of Prophecy’s voice across all communications, ensuring messages reflect our Christ-centered mission with warmth, clarity, and authority.
Core Tone Attributes
- Invitational and Warm: Use phrases like “Join us,” “We invite you,” and “Connect with your global family” to welcome everyone into prayer, missions, and belonging.
- Mission-Focused and Empowering: Highlight living “On Mission,” fulfilling God’s call, and providing identity/purpose, as in 21 Days of Prayer and Membership Matters resources.
- Spiritually Bold yet Humble: Convey boldness in faith (“powerful sermon,” “timeless message”) while pointing to obedience, unity, and the Holy Spirit’s power.
Voice Characteristics
- Clear and Accessible: Keep language simple, direct, and encouraging for all ages and cultures, with short sentences and calls to action like “Download,” “Explore,” and “Listen now.”
- Joyful and Hopeful: Emphasize global connection (“Our Church Around the World”), practical help (devotions, guides), and encouragement through podcasts and events.
- Personal and Relational: Refer to “we,” “us,” “your local church,” and leaders like “Bishop [Name}” to foster family-like bonds.