Visual Identity

Official visual standards that guide the consistent use of the Church of God of Prophecy’s logo, colors, typography, and brand elements.

Logo Symbols

The symbols in the Church of God of Prophecy logo are designed to point clearly to Jesus Christ and to our shared mission as His followers. Each element—the cross, the globe, the flame, the colors, and the royal emblems—works together to declare that Christ is Savior, King, and Lord of all, and that this Church is called to take the message of the cross to the entire world in the power of the Holy Spirit.
The Brown Cross and the World

Represent the mission to preach the message of the cross to the entire world.

The Red Flame

Represents the anointing of the Holy Spirit and the power in the blood of Christ.

The Blue in the Flame

Represents the truth of God’s Word.

Logo Lockup

These are all approved logo lockups and sign-off combinations. These logo lockups can also be used separately as a stand-alone in different variations.

Downloads include a ZIP file containing individual logo files in AI, EPS, JPG, PNG, and PDF formats.

Proper Logo Usage

Because our logo is an important representation of the Church of God of Prophecy presence and purpose, great care must be taken to protect its integrity. Therefore, the following guidelines apply:

Logo Is Not to Be Modified

There should be no logo modifications under any circumstances and it should never be stretched, rotated, redrawn, or altered with effects such as shadows, outlines, or gradients not specified in the standards

Logo Is Always Presented as One Unit

The reduction or enlargement of one part of the symbol is not allowed without the equal reduction or enlargement of all others.

Logo Should Be Consistent in Exact Color

Because it is registered distinctively in the color given, the logo should always be printed in the appropriate color scheme.

Do Not Use a Black Cross

The logo should not be used with a black cross, as this color carries negative connotations in some nations.

Logo Is Accompanied by Trademark (TM)

When the logo is printed by any conventional process, the trademark should be included in the lower right side, next to the bottom of the cross.

Use Logo on Appropriate Backgrounds

Use the logo only on backgrounds that provide sufficient contrast; avoid placing it on busy images, patterns, or colors that reduce readability or distort the symbolism.

Special Cases

In some circumstances, special exceptions and/or modifications to the logo will need to be applied.

For Certain Publications, Printing, or Digital Use Featuring a Limited Color Palette

The logo may be printed in a single color ink in situations where drop-ins can be used in only one color. Use only official grayscale or one-color versions of the logo when full color is unavailable; ensure the design remains legible and undistorted, avoiding patterns or textures that obscure details.

Small-scale Applications

For small-scale applications such as favicons, pens, or badges, etc., switch to a simplified version of the logo if the full design loses clarity below the minimum size; test for readability at the intended scale. You can use the complementary icons or the church flag.

Co-branding with Partners

Position the church logo prominently but separately from partner marks; secure written permission from the partner and ensure that there is no visual merging or equal weighting of the logos that dilutes the Church’s identity.

Digital Favicons or App Icons

Use a square-cropped image that maintains core recognition; adhere to platform size requirements (recommended 32x32 pixels minimum)

Official Grayscale Logo

This is the official grayscale logo, a legally protected emblem of the Church of God of Prophecy.

Backgrounds

Place on clean, neutral backgrounds with strong contrast for clear visibility.

Consistency

Use the approved grayscale logo consistently across all materials within the same application.

Do Not Alter

Do not recolor, tint, stretch, or apply effects to the grayscale logo.

When to Use

Use the official grayscale logo only when full color is not available or appropriate.

Downloads include a ZIP file containing individual logo files in AI, EPS, JPG, PNG, and PDF formats.

What Not to Do

The following examples expressly showcase what not to do with the Church of God of Prophecy logo.

Do not apply any drop shadows.

Do not change the location of the
elements.

Do not rotate the elements.

Do not use colors that are not
specified in the color palette of
this guide.

Do not stretch the elements.

Do not use low quality or
pixelated files

Color Palette

The Church of God of Prophecy employs these signature hues in all visuals communication for consistency and brand reinforcement. The color palette establishes the official colors for the Church of God of Prophecy’s visual identity and ensures consistent use across all brand applications. When designing for printed pieces, always use CMYK colors. When designing for online, always use RGB colors.

HEX:
#FD070C
RGB:
253 / 7 / 12
CYMK:
0 / 96 / 81 / 0
HEX:
#88600B
RGB:
136 / 96 / 11
CYMK:
45 / 69 / 100 / 10
HEX:
#4B2787
RGB:
75 / 39 / 135
CYMK:
84 / 98 / 5 / 0
HEX:
#EDC732
RGB:
237 / 199 / 50
CYMK:
7 / 27 / 92 / 0
HEX:
#172172
RGB:
23 / 33 / 114
CYMK:
99 / 100 / 26 / 1

Typography

The Church of God of Prophecy employs signature fonts in all visual communications for consistency and brand reinforcement. The approved fonts form an integral part of its design and must never be recreated or substituted to preserve the mark’s integrity and legal protection. Each font has a specific purpose and role in our communications strategy

Aa

Aktiv Grotesk Ex

This typeface will be used for headlines. It was chosen for its regular stroke, high impact, neutrality, versatility, and high
legibility.

Aa

Berkeley Oldstyle

This typeface will be used for highlighted texts. It was chosen for its irregular strokes, personality, and versatility.

Aa

Nunito Sans

This typeface will be used for long text bodies. It is characterized by its neutrality, versatility, and high readability. It can be used in its light, regular, and bold variants for different specific functions.

Usage Guidelines

Typography establishes a clear, readable, and professional voice for all Church of God of Prophecy communications, ensuring our message of faith, unity, and mission resonates consistently across every platform.

Use the primary brand fonts (as defined in your brand guide) for all official materials: print, web, social media, and presentations.

Maintain strong contrast between text and background (dark text on light backgrounds or light text on dark) to support accessibility

Use font sizes that are easy to read on all devices and in print; avoid very small text, especially for longer paragraphs.

Use a limited number of styles (e.g., regular, bold, italic) and avoid mixing too many fonts or weights in a single piece.

Reserve bold for emphasis and headings; avoid underlining unless it is a hyperlink in digital formats.

Establish a clear type hierarchy: larger size for titles, medium for subheadings, smaller for body copy, and smallest for captions or footnotes.

Keep line spacing and paragraph spacing consistent throughout each document or design to create a clean, organized look.

Do not substitute fonts with “almost similar” options; if a true replacement is needed (e.g., for web-safe fonts), choose the closest approved alternative and apply it everywhere.